The Indie Filmmakers Guide to Cross-Media I

14.02.2011 - Martin Ericsson, Bruno Felix, Michel Reilhac, moderated by Liz Rosenthal

Before the Internet, the way that stories were told, delivered and shared were restricted by running times, distribution formats and platforms. The impact of new technologies coupled with an audience that has way more control over their media than ever before is impacting on the art and craft of storytelling. Just as sound changed the landscape of filmmaking, technology is changing audience behaviour and expectations – they want immersion and interaction. As audiences move from one platform to another, how does one develop stories and characters that can travel across screens and devices? In the first of a series of three sessions on cross-media storytelling, experts and pioneers will describe how to build story worlds that can span across multiple platforms and engage audiences in powerful new ways.

Download the audio file of this event.

Experts of this programme event:

Martin Ericsson
Designer and artist, who has instigated, written and designed more than twenty pieces of participative art ranging from reality games and Shakespeare adaptations to massive sci-fi and fantasy larps. Co-founder of The Company P and creator of THE TRUTH ABOUT MARIKA, the world’s first fully integrated participation drama for Swedish Television. His new transmedia storytelling company is called Bardo.

Bruno Felix
Director and independent new media producer. In 2000 he co-founded Submarine, an independent production studio specialised in documentaries and new media. As a producer, he has worked with directors such as Douglas Gayeton, Peter Greenaway and Thé Tjong-Khing. Previously, he was responsible for the new media strategy of Dutch Public broadcaster VPRO, and Director of VPRO Digital.

Michel Reilhac
Michel Reilhac is the executive director of ARTE France Cinéma and the director of film acquisition for ARTE France. For Canal+, he made TO BE A MAN in 1999, and in 2000 directed KENYA ISLANDS for ARTE. He produced CRY WOMAN, which was in Un Certain Regard of the Cannes Film Festival in 2002, and THE GOOD OLD NAUGHTY DAYS (which he directed) was presented in the Filmmakers Fortnight also in 2002.

moderated by

Liz Rosenthal
Expert for cross-media storytelling, distribution and filmmaking, she is the founder and CEO of leading cross-media company Power to the Pixel, based in London. Power to the Pixel runs The Cross-Media Forum, The Pixel Lab and advises international media organisations, producers and creators.

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